Virtual Reality & a Post-Pandemic World

Post-Pandemic Tech: How Virtual Reality Is Changing Life After COVID-19

17 Jul. 20
1.08 K VIEWS

As we move further into 2025, the world continues to adjust to a new normal shaped by the long-term impacts of the COVID-19 pandemic. Although most social distancing mandates have been lifted, the pandemic has permanently reshaped how we live, work, learn, and socialize. Businesses have had to rethink their operations, integrating hybrid models and digital-first strategies to meet evolving expectations around safety and convenience. In response, many industries are embracing advanced technologies to reimagine everyday experiences. At the forefront of this transformation are augmented reality (AR) and virtual reality (VR) – tools that bridge the gap between physical and digital worlds. These immersive technologies are no longer niche innovations; they are becoming essential platforms for enabling safe, engaging experiences in education, real estate, travel, retail, and entertainment. As we redefine what it means to interact with the world around us, VR and AR are poised to revolutionize how we access spaces and services once restricted or made risky by the pandemic.

How Is VR Helping the Real Estate Sector in 2025?

Virtual reality (VR) has become one of the most transformative tools in the real estate industry, especially in the wake of the COVID-19 pandemic. Although the most severe public health restrictions are now behind us, the changes they introduced have left a lasting impact. Buyers and renters today still expect convenient, contactless options, and real estate professionals are leaning into technology to meet those expectations. VR, once seen as a novelty, has now become an essential part of the property buying and selling experience in 2025.

During the height of the pandemic, open houses and in-person showings were paused or severely limited. In response, the real estate industry rapidly adopted virtual tools, and now, even as the market recovers, the demand for immersive, remote-friendly viewing options remains strong. VR offers more than just simple 360-degree photos; prospective buyers and renters can now walk through fully rendered, interactive 3D environments from the comfort of their homes. These high-fidelity tours simulate the in-person experience, helping viewers understand layout, size, lighting, and spatial flow – something static images simply can’t provide.

In today’s competitive housing market, time is money. Virtual reality dramatically speeds up the property search process. Instead of spending hours commuting between locations, clients can tour dozens of listings in a single afternoon using a VR headset or even a smartphone. This not only saves time but also cuts costs for both real estate agents and their clients – less travel, fewer appointments, and quicker decision-making. VR empowers buyers to shortlist homes more efficiently, so in-person viewings are only arranged for serious prospects, reducing overhead for all parties involved.

Another key benefit of VR in 2025 is how it enables agents to market properties that are still under construction or even pre-construction. Developers can use 3D modeling and virtual walkthroughs to showcase future homes or condos, giving buyers the ability to “step into” a space that doesn’t physically exist yet. This has become especially crucial in markets where demand outpaces supply and new developments are key to solving housing shortages. With interest in pre-sale properties rising, VR has become a powerful sales tool for realtors and developers alike.

Virtual staging is seeing widespread adoption. Instead of spending money on renting furniture and hiring designers, agents can digitally furnish an empty space in minutes. This helps potential buyers imagine how their future home might look and feel, which can increase emotional engagement and drive quicker sales. And in a digital-first world, aesthetics matter – visually compelling listings with immersive elements tend to attract more attention online.

In addition, VR is increasingly used in the construction and planning phases. Teams working on large-scale developments can collaborate more effectively using VR environments that show real-time progress and spatial relationships. Architects, engineers, and construction managers can use shared 3D models to reduce the back-and-forth of emails, drawings, and change requests. This level of visualization not only reduces costly miscommunications but also improves the speed and quality of decision-making – an essential benefit in a post-pandemic world where remote collaboration is here to stay.

With today’s emphasis on digital hygiene and contactless experiences, VR aligns perfectly with modern preferences. Buyers can explore properties without physically touching door handles, light switches, or surfaces. This aligns with a broader trend across industries toward touchless technology and remote services, both of which have only accelerated since 2020.

Even affordability is being addressed through VR. Urban planners and builders are now using AR/VR to design and prototype more efficient, modular housing solutions aimed at reducing construction costs. By simulating every step of a build before breaking ground, developers can optimize layouts, materials, and logistics. This is streamlining workflows while minimizing waste and delays.

While virtual reality hasn’t yet replaced traditional real estate practices entirely, it’s clear that it’s here to stay. What was once a workaround during a global crisis has evolved into a competitive advantage for forward-thinking real estate professionals. As technology continues to improve and consumers become even more digitally fluent, VR is expected to become a standard part of the homebuying journey.

How Will VR Shape Retail in 2025?

Virtual reality (VR) is rapidly redefining the future of retail. As consumer expectations shift toward more immersive and personalized experiences, brands are embracing VR to bridge the gap between the physical and digital worlds. In 2025, the “try before you buy” concept has evolved beyond static product previews into fully interactive, virtual shopping environments that rival the in-store experience.

One of the most significant advancements has been the ability to preview large or complex purchases – such as furniture, vehicles, electronics, or even apartment rentals – within a fully rendered VR space. Shoppers can now walk through a virtual version of a new living room set, sit inside a simulated car interior, or explore an airline cabin before booking a flight. These experiences reduce purchase hesitation by offering a realistic sense of scale, fit, and function, allowing consumers to make more informed decisions from the comfort of home.

Retailers have also introduced 3D augmented and virtual reality storefronts that mimic the look and feel of brick-and-mortar shops. Customers can now enter a virtual store with a VR headset or compatible mobile device and browse digital shelves just like they would in person. These virtual environments are designed to be dynamic and personalized, responding to each user’s preferences and past shopping behavior. From virtual fitting rooms that let users try on clothes using lifelike avatars to makeup simulations that adapt to skin tone and lighting conditions, VR is transforming how people interact with products online.

In fashion and apparel retail, this technology is already gaining mainstream traction. Shoppers can enter a digital dressing room, select items, and view how they would fit and drape on a realistic avatar matching their body shape. This greatly reduces returns – one of the most significant pain points in e-commerce – by ensuring customers know what to expect before the product arrives at their door. It also opens the door for more inclusive and accessible shopping experiences for people who may not be able to visit physical stores.

Although sensory feedback like touch and smell is still under development, researchers and tech companies are making progress. Haptic feedback technology is beginning to simulate the sensation of touch in limited applications, and scent simulation is being explored for future retail uses. While these innovations aren’t yet widespread in 2025, the ability to interact visually and spatially with products in a virtual environment is already proving to be a game-changer.

Another area where VR is making a significant impact is in personalized brand storytelling. Retailers can now craft fully immersive experiences that go beyond simple shopping. A cosmetics brand, for example, might offer a VR journey through its product ingredients and ethical sourcing practices, while a luxury car manufacturer could take users on a virtual test drive through a winding mountain road. These interactive narratives help foster emotional connections with customers, which is increasingly important in a competitive digital marketplace.

In-store VR is also becoming more common in flagship locations and showrooms. Customers can use headsets to explore extended product lines that aren’t physically on display, or experience customizable design options in real time. For example, a home improvement store might let a shopper design and walk through a virtual kitchen remodel using the exact materials they’re considering.

Beyond the consumer experience, VR is also optimizing backend retail operations. Training employees in virtual environments reduces costs and improves learning outcomes. Staff can practice everything from customer service scenarios to product assembly in a risk-free setting, ensuring they’re more confident and capable when working with real customers.

As virtual and augmented reality technologies continue to mature, their integration into retail is becoming less of a novelty and more of a necessity. In a world where e-commerce dominates and customer expectations are sky-high, VR gives brands a critical edge by combining the convenience of online shopping with the engagement of in-person experiences. For retailers looking to stay competitive in 2025 and beyond, embracing VR is a strategic move toward the future of commerce.

How Is VR Transforming the Job Sector in 2025?

Since the early days of the pandemic, many professionals have adapted to video conferencing platforms like Zoom and Microsoft Teams. While these tools helped keep businesses running during global lockdowns, they also introduced new challenges, i.e. awkward silences, talking over colleagues, and the fatigue of staring at a screen for hours on end. Fast forward to 2025, and virtual reality (VR) is offering a more immersive and collaborative alternative that’s reshaping how we work, hire, and train across industries.

Rather than simply seeing your coworkers as static video thumbnails in a corner of your screen, VR workspaces allow teams to step into shared, interactive environments that replicate the flow and feel of a physical office. You can walk up to a colleague’s virtual desk, brainstorm together on a whiteboard, or attend presentations in a fully rendered boardroom, complete with spatial audio and 3D visual aids. These environments are customizable, allowing companies to reflect their real-world branding or create entirely new spaces that boost creativity and productivity.

In 2025, more businesses – especially those with hybrid or fully remote models – are investing in VR office platforms like Meta Horizon Workrooms, Spatial, or Microsoft Mesh. These platforms help bridge the physical divide between teams spread across different time zones and geographies. Employees report feeling more present and engaged in VR meetings compared to traditional video calls, largely because virtual environments mimic body language, spatial awareness, and real-time collaboration more effectively.

The job interview process has also seen significant evolution thanks to VR. Instead of scheduling back-to-back Zoom calls, HR professionals now host candidates in virtual offices where interviews feel more personal and dynamic. This is especially useful for companies hiring internationally, allowing candidates to experience the company’s “space” before ever setting foot on-site. Virtual interviews also level the playing field by reducing location-based barriers and offering a more standardized experience.

Beyond interviews, VR is revolutionizing onboarding and training programs. New employees can be guided through immersive tutorials, facility tours, and simulated job tasks in a safe, controlled environment. Whether it’s a factory worker learning machinery protocols or a retail associate practicing customer service scenarios, VR-based training is shown to improve retention, reduce risk, and accelerate ramp-up time. In fact, enterprise-level studies in 2024 revealed that VR training leads to up to 75% better knowledge retention compared to traditional methods.

Industries like healthcare, aviation, manufacturing, and emergency response are particularly benefiting from VR job simulations. For instance, medical students can practice surgeries in real-time 3D environments, pilots can train in virtual cockpits, and firefighters can prepare for disaster response in simulated crisis zones, all without real-world consequences. These scenarios are repeatable, adjustable for difficulty, and rich with feedback, making them invaluable for high-stakes job preparation.

In creative sectors like architecture, design, and software development, VR enables real-time prototyping and collaboration. Teams can visualize 3D models together, walk through virtual buildings, or test out user interfaces before development. This not only speeds up iteration cycles but also ensures clearer communication across departments.

As businesses look to stay agile and competitive, integrating VR into their workflows is becoming less of an experiment and more of a necessity. With advances in hardware (like lighter, more affordable headsets) and improved VR software ecosystems, even small to mid-sized businesses are exploring how immersive technology can enhance their employee experience.

While VR won’t entirely replace traditional work tools, it offers a compelling supplement, especially as the world shifts toward more flexible work arrangements. By creating spaces where remote workers feel more connected, onboarding is more intuitive, and training is more effective, VR is changing how we work.

How Is VR Revolutionizing Entertainment and Travel in 2025?

Over the past few years, the way we experience entertainment and travel has undergone a massive shift and virtual reality (VR) is at the heart of this transformation. While international borders have largely reopened and travel has resumed, many people have grown accustomed to the convenience, safety, and creativity offered by virtual experiences. Whether it’s exploring distant lands or attending a live concert, VR is offering rich, immersive alternatives that blend realism with imagination, making entertainment and travel more accessible than ever in 2025.

For those with a passion for travel, VR opens a door to the world without the need for passports or plane tickets. Want to explore the Great Wall of China, hike through the Amazon Rainforest, or stand at the foot of the Great Pyramids? VR platforms like Wander, National Geographic Explore VR, and BRINK Traveler now allow users to visit iconic landmarks in high-definition 3D environments. With 360-degree visuals and spatial audio, these experiences simulate the feeling of actually being there, complete with the sounds of nature or bustling crowds. It’s become a powerful tool not only for armchair travelers, but also for people with mobility limitations, budget constraints, or those looking to preview destinations before booking a trip.

Educational tourism has also seen significant growth through VR. Museums, galleries, and historical sites now offer fully immersive, guided tours where visitors can interact with exhibits, listen to expert commentary, and explore rooms at their own pace. Schools and universities have started using these tools for virtual field trips, allowing students to travel the world without leaving the classroom. As environmental consciousness continues to grow in 2025, more travelers are choosing virtual exploration as a sustainable way to reduce their carbon footprint while still satisfying their curiosity.

In the entertainment world, VR has created entirely new dimensions of experience. Live music, for example, has been reimagined for the virtual stage. Platforms like Wave and AmazeVR offer ticketed VR concerts where fans can enjoy immersive, front-row views of performances, complete with 3D stage effects, interactive lighting, and avatar-based crowd engagement. This format not only brings fans closer to their favorite artists but also eliminates common inconveniences like crowding, long lines, and inaccessible venues.

For artists and performers, VR concerts offer creative freedom not limited by physical logistics. They can perform in surreal virtual settings – a floating stage in space, a forest that reacts to music, or a futuristic arena – giving fans a one-of-a-kind experience that would be impossible to replicate in the real world. And because VR concerts can be accessed globally, artists are reaching wider audiences without the cost and complexity of touring.

Sports are also being reshaped by virtual reality. While stadiums have reopened, VR is enabling fans to experience live games with unprecedented immersion. Imagine sitting courtside at the NBA Finals or watching a Premier League match from a VIP box, all from your living room. With spatial audio, 360-degree views, and real-time interaction, fans can feel as if they’re truly part of the crowd. Some platforms even allow you to watch games alongside friends in virtual sports bars or lounges, complete with commentary and social features.

The film and gaming industries are further blurring the lines between viewer and participant. Interactive storytelling in VR allows users to step inside a movie or video game world, where they can explore environments, make choices, and influence narratives. Whether it’s solving mysteries, embarking on fantasy adventures, or experiencing cinematic scenes in full 3D, this new form of entertainment is giving rise to the next generation of immersive media.

As technology advances, the realism of VR continues to improve. Devices are becoming more affordable, wireless, and user-friendly, while developers are pushing the limits of creativity. What started as a solution to social distancing has evolved into a rich ecosystem of innovation, one that empowers users to engage, explore, and enjoy from anywhere in the world.

In 2025, virtual reality is a powerful extension of real-world experiences. It enables people to go farther, experience more, and express themselves in ways never before possible. Whether you’re traveling to ancient ruins or dancing at a concert in the clouds, VR proves that imagination truly has no borders.

Ready to Build the Future? Let’s Nurture Can Help You Embrace VR

As virtual reality continues to reshape how we live, work, learn, shop, and explore, businesses and creators need innovative solutions to keep up with this rapidly evolving landscape. Whether you’re in real estate, retail, healthcare, education, travel, or entertainment, VR offers a unique opportunity to deliver immersive, engaging experiences that set your brand apart in 2025 and beyond.

At Let’s Nurture, we specialize in building custom virtual reality applications and immersive software tailored to your industry’s needs. From lifelike 3D simulations and interactive product showcases to full-scale virtual environments for remote collaboration or customer engagement, our team of experienced developers, designers, and strategists can turn your vision into a powerful VR solution.

We work with cutting-edge platforms such as Unity, Unreal Engine, WebXR, and Oculus SDK to ensure compatibility across major devices like Meta Quest, HTC Vive, and Microsoft HoloLens. Whether you’re looking to train employees in a risk-free virtual setting, offer virtual tours of your properties, or launch a VR shopping experience, Let’s Nurture has the technical expertise and creative insight to bring your ideas to life.

Contact Let’s Nurture today to explore how a custom VR solution can elevate your business and captivate your audience in ways you never thought possible.

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