When it comes to social media advertising, Facebook is one of the best choices for small businesses. This is primarily because business owners are familiar with the ins and outs of the platform, because it is flexible and inexpensive, and because it has a wide range of capabilities in its advertising tools. For small businesses looking to generate new avenues for revenue online due to the ongoing pandemic, combining Shopify, Canada’s giant eCommerce platform and Facebook’s Pixel, is the way to go.
Shopify has seen a massive 47% jump in sales this year due to Covid-19 . To put this in perspective, that’s about a $470 million increase in profit compared to the same quarter, last year. Now, if you take the Facebook Pixel and combine it with digital marketing on Shopify, you’re going to get the most out of your social media budget while maximizing, optimizing, and measuring your Shopify audience. With this said, let’s take a look at what the Facebook Pixel is and how to set it up on your Shopify store.
To make this process as simple as possible, the steps below are broken down into finding, adding, and using your Facebook Pixel Code on Shopify.
If your Facebook Pixel hasn’t been set up, you will get a different screen that asks you to set one up. You will need to finish installing the Pixel, which can be done either through the Tag Manager or through manual installation on your website. The Tag Manager is the easiest. Click on this option and choose Shopify to get your Facebook Pixel ID. Don’t forget to write it down somewhere safe and accessible!
Now that you have your Pixel ID, you can place your Facebook Pixel on to Shopify. Here is how to do this.
You will need to wait for a little while before your Facebook Pixel becomes active. It can take anywhere from 20-minutes to an hour for this status to change. Read on to learn how to check the status of your Facebook Pixel.
Navigate back over to your Facebook Business Manager Dashboard and do the following to check the status.
If a few hours go by and your Facebook Pixel on Shopify still hasn’t become active, you may want to install the Facebook Pixel Helper, which is a Chrome Extension that can troubleshoot the activity problem you are having.
Hopefully, by now your Facebook Pixel is up and running on Shopify. Here are a few tips on how to maximize its use.
While it can be a bit overwhelming at first, once you have your Facebook Pixel on Shopify, take the next few steps slowly. Work on hitting that 500 conversions a week and then look at creating a budget for ads. Take the time to become familiar with Facebook’s advertising platform and learn about your audience first. Remember, the more you understand the process, the more likely it is that you will be successful!
If you really want to know more about how to set up a Facebook pixel on Shopify and involve Social media correctly for small businesses, please contact us or mail us to email@example.com