While having a website is critical for your business’ online presence and digital marketing strategy, knowing how to access the wealth of information it provides is also important. With Covid-19 causing a lot of small Canadian businesses to lose out on revenue due to physical store closures, getting yourself setup online and learning how to capture information about your traffic has never been more important then now. To gain access to this type of information, you need Google Analytics, which is a free tool you can use to track and measure your digital marketing and analytics for your business. Unfortunately, the Google Analytic setup can be difficult though, so we’ve compiled this step-by-step guide to help you and we explain why it is important to do so.
Beyond the fact that it is free to use, it is a robust tool that can provide you with indispensable information both about those who visit your website and the website itself. This, in turn, can help you make the necessary changes to your search engine optimization techniques, your digital marketing campaigns, yor content creation, and things like your brand, user experience, and overall company voice. Here are some brief points on what Google Analytics can tell you.
This information is valuable for both small and large businesses looking to boost their digital marketing strategies. Now that we know what Google Analytics can do for us, let’s take a look at the step-by-step guide on how to set it up.
If you already have a Google account (think Gmail), then you do not need to create a new Google Account and you can skip this step. However, if you do not have a Google Account, you will need to create one to use and set up Google Analytics.
This will take all data from your website and send it to Google Analytics, where you will be able to view it. The tag can be manually updated and added to your Google Analytics code without having you to manually write the code, saving you time. This also makes it very easy for individuals who don;t have any experience in coding to still set up and use Google Analytics.
To make the copy/paste easy, if you are using WordPress, you can use the Insert Headers & Footer plugin to add the script into the entire website. Doing this means that you only need to copy and paste the tag snippet once.
Now you will need to sign up or sign in to Google Analytics with your newly made or existing Google Account.
Configuring Your Tag
Triggering Your Tag
Now you need to tell Google Analytics what success looks like on your website. To do this, you will need to set up goals in the Google Analytics dashboard.
The Google Search Console is another tool that digital marketers can use to gain additional data for your website’s search crawl rate, which internal & external pages link to your website, and which keyword queries you rank for in search engine results. To set it up and link it, do the following.
Keep in mind that while this is a handy tool that will give you invaluable insight into your website’s metrics, it does take at least 24-hours to begin tracking. So you will need to wait at least a day or two before you can begin reviewing the data.