So, you’ve gone through the trouble of creating an Analytics account and installing tracking codes on your website. But when you go to check your reports; you’re flabbergasted. So much data to pick apart; where would you even begin? Analyzing your website’s Analytics can be an arduous, difficult task but it doesn’t have to be. Using some of our tips here can assist you in getting more out of your data and developing an understanding of analytic analysis.
Google Analytics gives you a direct insight into the number of visitors who return to your website as well as first-time visitors. Frequency and Recency are two features of Google Analytics that allow you to see which visitors went to your site multiple times over a certain time frame. It can also tell you which pages on the site are the most popular and being visited the most. This lets you fine-tune your content for better results and hopefully bigger customer engagement.
Engagements allow you to track both exactly how long your visitors spend on your website, as well as the content that is specifically engaging them and hold their attention to your site. This is done by recording the various mouse clicks on your web page by the visitors. Similar to tip 1, keeping on top of engagements will allow you to improve your content and dedicate energy to the special interests of your customers and consumer base.
Another aspect of analytics that’s important to look at is how many pages your average visitor clicks on before leaving your site. If it’s low, you may want to find a way to advertise the pages which aren’t as popular compared to your other content. In an ideal situation, a customer reads your website from top to bottom; but we all know this is rarely the case. You can also embed links or do a call-to-action button on your site which will redirect users to the content or page in question.
A bounce rate is simply a term to describe when a user visits your site and immediately leaves without stopping to browse or engage with any content. This can be due to a badly designed homepage, improper layout, no recent site updates, or just generally poor coding and web design. To reduce your bounce rate, you may want to rehire a professional, freelance designer to improve your site’s code or design. Another way to avoid high bounce rates is by using high-level internet service provides who will prevent your site from suffering slow site loading speeds. These infuriate customers and make them very unlikely to linger on your site for long.
Email conversions are the number of visitors who have subscribed to your site via email. It also informs you how many visitors are told to use your site in email exchanges. Using this will let you know if your site should be focusing on email add campaigns, or if your current communication setup is working. Additionally, using the ‘mobile overview’ feature will allow you to see how many mobile users access your site at any given time.
Another feature of Google Analytics is allowing you to see from which countries your visitors come from; as well as the language they choose to access your site in. Using this information, you can begin to build a country and language demographic which will give you a more in-depth sense of where your popularity is in the real world. If you’re a hot commodity in India, it’d be good to bump up your advertising there, or vice versa. Demographics above all provide you with the clearest portrait of your consumers possible.
As always, this list is not exhaustive. Google Analytics is a massive database of a tool, with over 50 different report types for you to familiarize yourself with. Using these tips, you can get a head start on jumping in and improving both your site and business today!
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