Five UX Design Tips For eCommerce

02 Sep. 22

The business world is still going through digital transformation. Companies and organizations need to continue to think critically about how they can better serve their customers. eCommerce is a key consideration for both the professional and retail services industries. It is crucial to find a balance between brick-and-mortar and online presences, while still maintaining brand integrity.

In 2020, eCommerce sales accounted for 18% of all retail sales in the United States, and worldwide. This is expected to reach 21.8% by 2024. Online shopping can have huge consequences for an organization’s longevity and health. When there are e-tailers such as Amazon, your business must not only coexist, but also be unique.

UX (user experience) is essential to eCommerce. It allows customers to easily navigate your website and digital platform, find what they are looking for, and then make a purchase. Customers who have great experiences often return to your site for repeat business.

Optimizing UX is a smart move for immediate ROI growth and ongoing growth.

This article will discuss the importance of UX design in eCommerce platforms and stores. We’ll also give five tips on how to make UX design more effective.


UX Design and eCommerce: What Does It Mean?


Your brand’s customer experience is a priority. Brands that are stronger build trust and loyalty. Trust and loyalty lead to higher sales.

Let’s look at the user-centered factors that demonstrate the importance of UX design in eCommerce.

  • You will increase customer loyalty and brand awareness by creating a high-quality UX design that makes your customers feel empowered and comfortable. You can create a strong connection between your customers and potential customers by evoking emotion, or even delight.
  • As stated before, increased conversions are possible through good UX. Your website or platform should communicate effectively the benefits of your products and services, then lead to strategically placed CTAs. Calls to action. Site visitors will be more likely to purchase products if there is a seamless user flow. However, the idea of “seamlessness” also includes individual building blocks that incrementally increase a potential buyer’s buying intent.
  • Revenue growth: eCommerce user experience is directly linked to increased revenue. Users who aren’t confused by confusing messaging, disjointed navigation, or extra clicks are less likely to purchase and promote your brand. If a user is leaving your site, it can lead to a lost sale or a damaged relationship.
  • Reduced bounce rate: There are many elements that contribute to keeping your users on your site. Clear navigation options and fewer onsite distractions will result in a lower likelihood of users visiting your site before buying. A simple UI animation placed well can grab attention and provide additional usability. Fresh believes that motion, unlike , is essential for UX.
  • Potential customers can be turned into loyal customers by creating the perfect customer journey. This will ensure that customers are loyal to your brand, and return to your website to purchase more. You might have one-off customers depending on the goods you sell, but loyalty can be earned by returning customers. It takes being strategic at each touchpoint.


Five Tips to Create an eCommerce UX Design that is Effective


Your eCommerce website design should be compatible with your target users as well as their individual needs. It is important to create a customized experience for your customers. What works for Costco, Sephora or other eCommerce vendors may not work for you. There are some universal UX principles that can be applied to all types of users.


Grab Attention Now


eCommerce is highly competitive. How can you encourage people to visit your site instead of spending their money on your competitors’ sites? A well-designed and designed homepage is crucial. Your website must have a welcoming homepage in order to attract potential buyers, just as a home for sale needs curb appeal.

Although the homepage is not the only entry point to your website, it is important to be considered. It should be able to link the following elements in a page architecture that encourages visitors to explore and engage more. These are some things you should consider when designing your website.

  • Balanced user interface that meets users’ needs (strategic Information architecture).
  • Clear and pertinent UX writing, that meets SEO best practices. Also communicates product details
  • Design elements and images that are relevant and clean
  • Simple navigation and functionality
  • Calls to action (CTAs), compelling calls to action
  • An easy shopping cart and checkout process


To create intuitive user flows, keep navigation simple


Complex websites can confuse potential customers and lead to high bounce rates. Most users browse web pages quickly to find relevant information. The key strategy for navigation is to break down information into easily scanned sections, rather than giving each section its page. Your website’s number of pages is correlated with the likelihood that your visitors will abandon the buying flow.

Flat navigation can be used to accommodate different methods of people finding and narrowing in on particular details. It also reduces the number pages on your website.

It was crucial to ensure that the website for RANDYS Worldwide, an eCommerce site selling thousands of products, was well-organized and easily navigable when we created it. Our team was challenged by the need to provide an easy way for customers to navigate the product database. We used a three-tiered filter system to solve this problem. It not only applies the brand’s unique visual identity at every touchpoint, but also simplifies the search process.

It allows users to quickly access product pages, locate parts, and make purchases. This is a significant benefit for RANDYS.


Increase Customer Loyalty and Brand Recognition


You need to build a brand that is unique and stands out from your competitors in order to succeed in eCommerce. While many organizations already have a brand, it is still important to maintain brand integrity throughout the entire experience.

We offer services to help you get there. We created a similar output for Epiq in their unification of DTI. After analysing hundreds of digital touchpoints, identifying common themes and discrepancies and communicating our findings, we created a design language system that allows Epiq’s staff to use the brand across their various microsites as well as the dozens of applications in their technology suite.

The following are other elements that make a brand a great one for customer loyalty and retention:

  • Implementing a clear UTP (unique value proposition).
  • Create a visual display for your most popular products
  • Create a memorable look and feel and apply it through copy and visual elements
  • Your brand identity is consistent across digital and nondigital touchpoints. Connect your offline and online channels.


Visual Design: Take advantage of its power


Visual imagery plays a crucial role in determining how customers perceive your website’s customer-centric experience. Low-fidelity thumbnails can damage brand perception. High-fidelity product shots and exciting videos draw attention and increase interest. Visuals are important when users visit your site.

Fresh’s holistic approach is a major differentiation. We combine strategy, design and development with engineering of different types. However, underlying technological innovations such as RPA or AI-powered bots are crucial. Your website’s bones and the visuals that make it come to life are critical.

It doesn’t matter how complex your experience is, it is important to start with the basics (such as simple visuals). There are three main ways visual imagery can be integrated into your experience. Each of these has its own uses and impacts on customer psychology.

  • Images: Static images and Creative images are used to convey information or establish a mood. Images are important for product descriptions. However, it is also important to keep in mind that brand perception is influenced by the visual fidelity of images.
  • Video: You can use video to show product usage, give tutorials, and introduce customers to your company. Video is a media type that most users know and use to consume content.
  • Motion: Motion is fluid and non-linear. It can be used to guide customers through the buying process.

Combining visual imagery with customer touch points can help you make the most out of it.

Get Insights to Improve Your Experience


As we mentioned, it is important to constantly evolve your brand to meet customer needs. This can be achieved by constantly updating your brand dynamics, and other digital elements, based on user research.

You can only learn what your audience needs and when. So make sure to get their feedback before you decide on the priorities. Usability testing is a must during the design process. We recommend that you continue to review data, analytics, and make any necessary adjustments after your website is launched. You should also consider:

  • Interviews with customers to determine their needs and concerns, and data collection in a research program.
  • Get feedback from customers and share it with your design-development team
  • Iteratively improve the user experience incrementally
  • If you have brick-and-mortar stores, ensure that your customers see the same thing digitally as what they see.
  • Redesigned CTAs, user flows and copy can reduce bounce rate and cart abandonment.


Do you need help with eCommerce UX design? We would love to assist you.


We hope this is obvious: high-quality UX web designs are essential to successful eCommerce programs. Our strategists, technologists, and designers not only understand the best practices and the technology landscape but also know various sub-segments of the retail and consumer industries.

  • Electrical Repair Website with Riverview Electric
  • Classified websites like Canadian Classifieds.
  • Taxi booking website like Sofo Cabs

No matter if your business falls within one of these categories, you and your users have unique needs. We take a personalized consultative approach to every project. We would love to meet with you to discuss your challenges and how we can help you achieve success.

Get in touch today for more information about our abilities to meet your web development and eCommerce needs!


We use cookies to give you tailored experiences on our website. Talk to us for COVID19 Support