Five Ways to do marketing on Social Media

30 Aug. 22

For many businesses, social media has become one of the most widely used tools and platforms for self promotion, selling products, and attracting new customers. While there are plenty of tried and tested methods for selling your products on social media; it’s important to also experiment with your selling strategies and marketing techniques. One way in which many businesses have been able to grab the attention of users is through unique marketing strategies which use things like humor, informative content, or otherwise interesting content in order to highlight their brands’ uniqueness and move products. Today, we’ll cover five distinct ways you can promote your own products on social media and improve your overall sales and conversion rates for leads.


1. Use Contests


Contests are a great and subtle way to advertise your brand and products without it seeming obvious. Contests work because they drive people towards your business, whether as a repeat, regular customer or as a one-timer who’s interested in the promotion you’re running. By keeping things fun and simple and offering your contest, you help foster a sense of brand loyalty which can go a long way for attracting loyal customers and generating future leads.


2. Use Paid Advertising


Paid advertising can be a bit of a double-edged sword for businesses. While some swear by its effectiveness, others see this option as a bit of a money sink. Regardless of your opinion however, there is plenty of data to suggest that using paid advertising can be effective. For one, it helps you create organic post reach; which means your content and ads are being seen by more than just your base demographic; it reaches everyone. Moreover, the return on investment for paid advertising is two fold: not only will you potentially attract new customers to your business; but you can also convert leads to boost your company’s overall sales.


3. Post Exclusive Deals to Social Media


When your users follow or like your page on social media, they’re doing so because they’re interested in both your brand and the products you offer. Because of this, providing your social media followers with something extra is a great way to quickly grow your social media following. Consider posting weekly promo or discount codes for your followers to use. Not only will this increase your sales, but it’ll also help create a more positive brand image; as your followers will see your company as giving and appreciative of its customers and prestige as a business.


4. Use Reviews & Testimonials to your Favor


If there’s one drawback to using social media to advertise your business, it’s the fact that many con artists, scammers, and other bad actors use the same tactics you do in order to scam and con money from their own user base. Because of this, having a form of social proof or testimony to build trust in your products is important for selling in the digital age. Thankfully, numerous platforms like Google my Business and Facebook make this simple by posting customer reviews to your main page. If you’re doing a good job, you’ll build trust in potential customers; making them more likely to do business with your brand.


5. Use Communities & Groups


On platforms like Facebook, Twitter, and Instagram; there are plenty of active communities in just about every niche and industry you can imagine. So, one method of advertising you can utilize is to enter these communities and point users toward your brand. Be sure to do this in a relaxed manner, and don’t post about it too much; or you might be taken for a spammer. Regardless of how you go about it, creating a go-between for special niche groups and your business is another great way to boost your traffic and online notoriety. 

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