When your business decides to run a company blog, you open the doors to a variety of great possibilities; from increased followings on your social media pages to more customer engagements and loyalty in the long run. However, many businesses are not fully aware of how to utilize their blog to its maximum potential. One of the ways to boost your traffic is to treat your blog as a call-to-action website, where your users and customers alike are given an incentive to use your business through a call to action.
Calls to action are simply any post that invites your users to learn more, see more, and get involved with your business. For now profits, it might be a call on your users to commit their time or money, to volunteer for your business, or simply to donate. Calls to action are ways to subtlely imply to your users what you’d like them to do. Calls to action typically involve discussing a product or service, either offered by your business or by another company in the same sector as your own. This is typically done by hyper-linking to the product/service in question for your users. Not only does this increase the chance of your customers making a product purchase, but it also increases the overall business-to-business relationships your company has through the use of hyperlinking to another product or service. If your business is still struggling to create great CTA’s, we’ve made a brief list of tips you and your blog can utilize to make your first Call to Action a successful one.
Using eBooks is a great way to increase your customer’s knowledge of your business, and they’re also a highly effective tool for your company to help generate leads and create new customers. By publishing eBooks, webinars, or white papers; you make your customers experts and also help to establish your brand as an expert in your sector. Additionally, eBooks are more likely to garner attention for your blog and business as opposed to strictly running a blog. This is because eBooks are a fairly new model of business, whereas blogs have long been accepted for business advertising.
Mailing lists and email newsletters are great ways to stay in contact with your customers while also advertising your products and services. Not only that, they allow you to personalize content for your customers; which in turn makes them feel more noticed by your company and encourages them to do business with your team. Additionally, you can pack your emails with things such as discounts, coupons, and other extra goodies to encourage your customers to stay subscribed. One study found that 25% of all email lists expire within one year, either due to customers changing their accounts or because they unsubscribe; so finding ways to acquire new subscribers should always be on your to-do list.
Remember earlier when we mentioned business-to-business relationships? They’re a great way to turn your competitors into allies, and also a great method for creating highly effective calls to action. By offering a 30 day free trial for your products, services, or for a competitors business; not only do you give incentive to your customers to use and remain with your business, but it also provides them with a clear idea of how your business functions and what they’ll have access to when using your services.
Another effective call to action is to include a hyperlink or connection to your social media accounts at the end of blog posts. Encouraging customers to follow you on social media has a two-fold bonus, not only does it increase your overall follower counts on these platforms; but it increases your customer engagements on your social posts in an organic way. This is important, as inorganic interactions and follower counts on social media can be a detriment. You need a core group of customers to actively engage with your content, otherwise, it will go largely ignored.
While it might seem counter-intuitive to some businesses due to the possibility of creating division among your customer base, hosting discussions and allowing comments on your social media posts, website, and blog are a great way to get real-time feedback from your customers on the services and products you sell. In addition to this, by creating these channels of conversation; you gain insight not only into the thoughts of your customers towards your business; but also what they would like to see going forward from your company, as well as the competitors they may be turning to if they deem your services are inadequate to their needs. Additionally, you can utilize discussion to generate new leads both for customers and for new business opportunities.
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