Social Impact Web Development

Coalition for Pay Equity

Let's Nurture, a leading website design agency in Moncton, New Brunswick, partnered with the Coalition for Pay Equity to deliver a modern custom website development solution that strengthens advocacy, increases community engagement, and provides easy access to essential resources. Through responsive web design, intuitive UI/UX design, and seamless CMS development, we built a scalable, user-friendly platform that empowers the Coalition to raise awareness and advocate for fair pay for community non-profit workers.

About the Client

The Coalition for Pay Equity is a New Brunswick non-profit organization advocating for fair wages for women and marginalized workers in the community sector. Its “Our Work Matters” campaign raises awareness, shares research, and promotes lasting policy change.

Custom Website Development for Social Impact Advocacy

Responsive web design and UI/UX for non-profit advocacy

The Challenge

The Coalition needed a website that could:

Present complex wage equity information in a simple and engaging way.
Centralize reports, resources, and advocacy materials.
Increase newsletter sign-ups and community engagement.
Support bilingual (English & French) content with accessibility standards.

Our Solution

Custom Website Development: Let’s Nurture built a responsive, user-friendly website with intuitive navigation, delivering a seamless experience across all devices.
CMS Development: Enabled easy content management and resource updates.
Engagement Features: Added newsletter forms, membership inquiries, and social sharing.
Bilingual & Accessible Design: Delivered an inclusive experience for all users.

Results

Increased community engagement and newsletter subscriptions.
Simplified access to advocacy resources and reports.
Strengthened the Coalition’s online presence with a professional, scalable website.
Created a central digital platform that supports awareness, advocacy, and long-term growth.

“We sustain communities. Why aren’t we paid like our work matters?”

This custom website development project empowers the Coalition for Pay Equity to educate communities, engage supporters, and advocate for fair wages across New Brunswick.