A website can help you build your brand reputation and allow you to showcase your products and services. Your website allows users to look at your brand and see how it can benefit them.
A website can also be a great way for your customers to give feedback on your brand.
User-generated content (UGC), which you post on your website, is a great way to build trust with your customers. It also helps you rank higher in search engines.
You want content to support your brand as a site owner. You cannot control what other people say about your brand. This is why website moderation is necessary to protect your brand.
Website moderation can also be called content moderation. This is the process of ensuring that any user-generated content uploaded to your site is in compliance with your guidelines and conforms to acceptable behavior. This applies to all content types, including images, videos, and text.
Website moderators have the responsibility to ensure that your online platform is safe for both your brand and users.
Once content has been submitted to your website, moderation takes place. Each piece of content submitted to your site will then be screened to ensure that it is legal, free from hate, nonviolent, and appropriate for your brand.
What is website moderation?
Website moderation’s goal is to protect your users and brand reputation. It should also foster a great customer experience. Your brand’s safety and security are the goals of both a community manager as well as a website moderator.
While they share the same goals, a Community Manager is different from a website moderator. We have listed the functions of each below:
These are the roles and responsibilities of a community manager:
The following roles and responsibilities are required for a website moderator:
Your brand’s community is managed by its community managers, online and offline. They engage customers through various communication channels, including forums, social media, and other apps.
Website moderators are now solely focused on your website content.
Here are five categories of website moderation that you should be aware of in order to successfully screen and monitor all user-generated content submissions.
Pre-moderation is the most common type of website moderation. This moderation works best for companies that handle large volumes of user-generated material. This type of moderation is used on websites with children as their target audience.
Pre-moderation has one drawback. Sites often have large submission volumes. This can lead to a lack in immediate gratification. Interactive content will therefore lose its value.
Websites that require active moderation are best served by post-moderation. All submitted content will be immediately posted to your website under this form of website moderation. This user-generated content can later be reproduced or removed by your website moderator.
This type of website moderation is instantaneous, and moderators will take action on content that violates your community guidelines.
Reactive moderation requires that members call out content and behaviors that violate your guidelines and rules. Each user-generated piece of content has a report button that users can click to notify site moderators.
This type of website moderation has the advantage that it can be used as you grow your community without adding to your costs or requiring additional resources. You can use it in conjunction with pre-moderation and post-moderation.
There are 5 types of moderation for websites
A voting system is used for distributed moderation. The community members will vote on whether or not the submitted content meets the guidelines. They can also screen comments and posts. This is usually done with the guidance of senior moderators.
Automated moderation can be described as a type of website moderation that does not require human intervention. This tool allows you to approve or reject user-generated content submitted to your website. This will be done according to your community rules and guidelines.
A filter function is the most popular tool used by brands today. It allows you to list out banned words and phrases on your website. This tool can reject, replace, or block UGC altogether.
You can protect your online reputation by outsourcing website moderation. Your site will be carefully monitored by website moderation experts.
They are often well-versed in managing website moderation in various industries. You won’t be required to provide the tools or training them.
Outsourcing is an economical business option that works for all sizes and shapes of companies. Outsourcing allows you to take advantage of highly skilled specialists and save time and money.