For many of us, the COVID-19 pandemic put a halt on our lives. Millions lost their jobs, thousands of businesses went under; and millions more found themselves in states of economic turmoil. While things still remain uncertain for many aspects of everyday life, as well as for businesses and their employees; there are ways to prepare for this uncertain future and get ahead of possible future emergencies. Even the worst challenges can provide inspiration for innovation and growth in your industry, and your business may end up stronger than before as a result. Below, we’ve compiled five ways your business can stabilize itself for success after a global pandemic.
With any major business setback, one of the first things you can do is to reorganize and reevaluate your overall marketing strategy. Especially after something so global, you’ll want to make sure your company is sending out the right messages. Perhaps you’ll send out emails offering support to customers as opposed to offering them products or services. Consider a money that the everyday person is struggling financially right now, and they may not want to do business with anyone; let alone your team. Try instead to let your customers know you’re here to support them in these difficult times. Addressing difficult situations and offering support go a long way with building customer trust and loyalty.
Many businesses have made the transition to the digital world since the COVID-19 pandemic. Now that there are so many different digital tools available such as Zoom, Adobe Connect, and other video conferencing software; it’s a great idea to take advantage of these tools. As retail shopping has hit record lows, people are not buying online more than ever. Show the world on social media platforms who exactly your brand is with exciting and unique events, be sure to provide links to your website and other key information for those looking to take part. This lets you engage with your customer base in real time, making them more comfortable to do business with your company; even if it isn’t in person. The best part is the majority of these tools are either free or relatively inexpensive, making this change an easy one for your business to make.
It’s no secret, the reason your business succeeds is because of your customer base. You should consider adding ways not just to stay in constant communication with your customers, but to also make their lives easier as well. Consider adding things like curbside pickup or home delivery. Perhaps you can send them detailed emails or news letters outline any possible delays or issues with your service. On top of this, update your website and social media regularly with similar news to prioritize your customers health and safety. Better yet, you can even survey your customer base and ask for ideas about what would make them feel more safe and secure when doing business with your company.
With all the down time during the COVID-19 Pandemic and the alteration to hours on the job force, some employees may need more support or become rusty in their work abilities. Consider taking proactive measures by offering training opportunities, mental health check ins and services, educational opportunities, longer breaks or lunches, or allow them more off time in particularly stressful seasons. Your employees are the life blood of your organization, without them taken care of; no one will be willing to do the hard work.
We’re all in this together, so its important to take whatever measures you can to help your immediate community. For example, many alcohol distillers are using their equipment to create hand sanitizer, while Lou Vuitton has switched to making masks out of their handbag fabric. Try brainstorming with employees and others in the different ways you can be helping your immediate community. If you’re a local grocer, for example, you may provide free food to low-income residents or those in lower social classes. You could also consider discounts on items which are in high demand. Whatever the case, you should strive to show the community around you that’ you’re looking to help them. Whatever you can offer will come back in big ways for your business.
Regardless of whatever measures your business decides to take to combat the pandemic and the societal effects of COVID-19, it is a constantly changing situation that your business must stay up to date on. This means following the news, the WHO, and what local and federal governments say regarding the pandemic itself. Do you have other tips or ideas for struggling businesses? Consider sharing them in the comment section below.
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