How to create shareable content

29 Apr. 21

It’s not just all about the likes and the comments. Social media has transformed into posting and creating content that is shareable and engaging. Why is shareable content such a big deal? It helps you get found! Meaning more people that would enjoy the products or services you provide. 

What content makes content shareable?

It starts with making your content educational, relatable, and inspiring. Think back to content that you decided to share with your friends, family, colleagues, or acquaintance. What made you share it, it would have probably been one of the 3 reasons. 


People love to share a post with others if they learned something from it, like sharing by sharing infographics. Infographics are a great way to educate your audience by giving them access to an aesthetically designed graphic. A few more ideas for the educational post are:

  1. Recipes
  2. Did you know?
  3. How to’s


When people talk about social media, there is no arguing about the popularity of memes. One of the things that make memes so popular is the fact that they are relatable or funny. Though memes are not the only way content can be relatable. Other relatable post ideas are: 

  1. Talk about your experience
  2. Share a struggle
  3. A day in the life


Content that people love to share is if it inspires them. One big way to inspire someone is to post quotes. When people read a quote that resonated with them, most people would be inclined to save it and or share it with their followers. Some other ways to inspire are:

  1. Share a goal you accomplished
  2. How you overcame something you struggled with
  3. An insight you gained reading a book or listening to a podcast

What are other ways to ensure that your content gets shared?

Eye-catching headline

Headlines are meant to call on intrigue and draw attention to your content.

Think about Buzzfeed’s headlines to their articles. 

Buzzfeed’s headlines give you a taste into what the article is about, but it also gives off a hint of mystery that invites readers to click the article. Though an eye-catching headline is just one main component that makes content shareable. It is about matching the headline of the content to the actual contents of the article. Creating a headline that matches the content posted further supports your audience sharing shareable content. 

Ask your audience to share / Call-to-action (CTA)

Another way to get your content shared is to simply just ask your audience. This can be done by asking your audience to tag someone or share your content with someone who would love your product or service through the use of call-to-action.

Make sure it is easy to share

If you want your content to be shareable, you also have to make sure that your content is easy to share. 

If you own a blog for your business, it’s about having a functional share button on social media platforms. If it is on a social media platform, it is about creating easy links for people to click. Out of the top 4 social media platforms, Twitter, Facebook, and LinkedIn allow clickable links. On the other hand, Instagram does not. Instagram does not make it easy to click a link and paste it in the caption section. The only way to add a clickable link is to add a link in your bio or a swipe-up link feature for Instagram stories. The swipe-up link feature for Instagram stories is only available to accounts to business accounts with 10,000+ followers.


Creating shareable content is easy as long as you have the right steps in place to ensure that your audience is interested in your content by making it educational, relatable, and inspiring. Also, the right tools need to be in place to ensure that your content is share by having an eye-catching headline, asking your audience to share, and making sure that your content is shareable. 

Though getting recognized by your audience is easier said than done, and takes a lot of planning and prepping. So why not let us help! Our team is filled with digital marketing experts in creating an effective marketing strategy for small businesses. Why not contact us today!

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