Your business has decided it’s time for a makeover. You need a graphic designer to build a logo or brand image that you and your team will love. But you’ve hit a fork in the road – who should you hire to get the job done? Of course, there’s a wide-open market of various freelance websites that’ll let you handpick from a pool of various talents. There are also graphic design agencies, which may be a bit pricier but could offer a more professional service for your business. Who to choose? Who would work best for you? You need to ask yourself these questions before you start spending money. We’ve broken down a few tips below that’ll help you decide if freelancers or agencies are the right picks for you.
Once you’ve passed the early startup phase of your business, you’re going to want to begin figuring out the voice or image you want for your business. But you’re busy! You’re making the hard choices and trying to keep things booming. That’s when you realize it’s time to branch out and hire some form of marketing service. Maybe your budget is limited, and you’re feeling lost as to what would be better: a freelancer or a smaller agency. Surprisingly, a lot of businesses regularly face a dilemma like this; so why don’t we ever talk about it?
The difficulty comes from the fact that your options are essentially endless. Websites like Upwork, Fiverr, and Gigster offer thousands upon thousands of freelance services, and digital marketing agencies are just as numerous. Moreover, you need to make sure the people you’re hiring understand both your business type and the niche you fill. You wouldn’t hire a video game logo designer for your healthcare company, would you?
Before we give you the pros and cons of each, we need to step back for a second and explain the difference between a freelancer and an agency. Freelancers are often singular individuals or groups no more than 5 who work independently from larger companies on sites such as Fiverr and Upwork. A recent study showed 53 million Americans work as freelancers. Agencies are larger teams of marketing professionals who receive their projects in the form of targets to meet. They function similarly to most larger businesses.
There’s always plenty to consider, and when dealing with something as sensitive as your brand identity; you can leave no box unchecked. Following these tips and using common sense will make all the difference between hiring someone who can get the job done, or paying out for something poor.