Building a Digital Home for Inclusion: Let’s Nurture × NBASSE
Building a Digital Home for Inclusion: Let’s Nurture × NBASSE
Let’s Nurture developed a modern bilingual WordPress website for NBASSE, helping the organization represent 38 member agencies and over 1,200 individuals across New Brunswick. The platform includes English–French support, a user-friendly structure, mobile responsiveness, and easy content management for blogs, events, and agency updates.
About NBASSE
NBASSE (New Brunswick Association for Supported Services and Employment) is a provincial association representing 38 member agencies across New Brunswick that support individuals with intellectual and developmental disabilities. Founded in 1978 and incorporated in 1984, NBASSE became a staffed organization in 2019 and now serves as the collective voice for agencies operating under the Employment & Support Services Program (ESSP) funded by the Province of New Brunswick. Through its member agencies, NBASSE supports over 1,200 individuals by promoting paid employment, skills development, community participation, and individualized support. The organization also advocates the Employment First model, encouraging inclusive employment opportunities for people with disabilities.
The Challenge
Before working with Let’s Nurture, NBASSE needed a website that better reflected its impact and credibility.
The organization required:
- A modern and professional website design
- Full English and French bilingual support
- Easy content management for blogs and events
- A clear way to showcase member agencies and programs
They were looking for a partner experienced in WordPress development and Non-Profit Technology to build a reliable and scalable platform.
Our Approach
From the first discovery call with our client, we understood that this project needed more than design—it required a clear and authentic digital experience.
Discovery & Content Strategy:
We worked closely with the NBASSE team to understand their structure, member agencies, and the ESSP program. This helped shape the content and overall website structure.
Bilingual Website Development:
Since New Brunswick is officially bilingual, we implemented full English and French support across navigation, pages, and forms.
Design & User Experience:
We created a clean and user-friendly structure including Home, About, Our Agencies, Blogs, Events, and Contact, making it easy for visitors to find information.
WordPress CMS:
The website was built on WordPress, allowing the NBASSE team to easily manage blogs, events, and agency updates without technical support.
The Result
The new nbasse-assenb.ca website provides a modern and professional digital presence for NBASSE.
With this WordPress Development project in Moncton, NBASSE now has:
- A fully bilingual website (English & French) for wider accessibility
- Clear representation of NBASSE’s mission, vision, and member agencies
- A blog and events section to keep stakeholders informed
- Mobile-responsive design for seamless use across devices
- A WordPress platform that allows the team to easily manage and update content
Most importantly, the new website clearly communicates NBASSE’s work and impact across New Brunswick.
“A connected and compassionate province where every individual is supported to live with dignity, purpose, and inclusion.”
— NBASSE Vision Statement
Building a Digital Home for Inclusion: Let’s Nurture × NBASSE
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