Digital Boost by TechImpact: Supporting New Brunswick Tech Businesses

The COVID-19 pandemic changed everything, for businesses large and small. While many large corporations managed to weather the storm, countless smaller firms, including those across New Brunswick, faced unprecedented challenges and closures. The economic impact was severe, and recovery requires focused, innovative solutions.

Recognizing this, TechImpact, with the financial support of the Atlantic Canada Opportunities Agency (ACOA) and the Government of New Brunswick, has launched Digital Boost 3.0, a transformative program designed to help New Brunswick businesses accelerate digital adoption, boost productivity, and build resilience in a post-pandemic world.

What is Digital Boost 3.0?

Digital Boost 3.0 offers financial support and expert guidance to help New Brunswick’s small and medium-sized enterprises (SMEs) adopt cutting-edge technologies such as artificial intelligence (AI), cloud computing, cybersecurity, automation, and data analytics. The program covers up to 75% of eligible technology project costs, with funding available up to $50,000 per business.

This initiative aims to modernize business operations, improve competitiveness, and open new export markets, all while partnering businesses with qualified local IT service providers who understand the region’s unique needs.

Who Can Benefit from Digital Boost?

Whether you’re rebuilding from the pandemic’s impact or aiming to scale with innovative tech, Digital Boost 3.0 supports businesses ready to:

• Integrate AI and machine learning for smarter decision-making

• Migrate to cloud platforms for flexibility and security

• Automate workflows to increase efficiency

• Enhance cybersecurity defenses

• Utilize business analytics for growth insights

• Modernize work processes and digital marketing

Digital Boost Eligibility Criteria

There are certain eligibility criteria for companies to be considered for the Digital Boost Program.

• The firm should have a registered and operating head office in New Brunswick.
• The company should be for profit.
• The company should be profitable with over at-least 2 million USD in annual revenue.
• Growth should be the company’s objective, and it should have increased its staff strength in the last 2 years.
• The company must show signs of analytical potential.
• Having a Canada Revenue Agency (CRA) business number is mandatory.
• The firm and its employees should have a leaning towards digital business culture.
• The company should focus on exports, whether it is to the rest of the country or to the world.

Please note that certain sectors like retail/wholesale, real estate, government services, social services, softwood lumber, and professional services are excluded from this program.

Digital Boost for IT Service Providers

New Brunswick hosts many skilled IT firms ready to support businesses through technology upgrades. Digital Boost connects these providers with local companies seeking to innovate.

To become a Digital Boost Qualified Technology Provider, your IT firm should:

• Have headquarters or a significant presence in New Brunswick

• Possess proven technical competencies aligned with the program’s focus areas

• Employ qualified, experienced professionals with relevant project histories

• Provide case studies and client references demonstrating success

• Maintain an active team based locally

How Let’s Nurture Can Help You Maximize Digital Boost

When it comes to successfully implementing a Digital Boost project, choosing the right technology partner is critical. That’s where Let’s Nurture comes in.

Our team has experiencing assisting small and medium-sized businesses in Moncton, Saint John, Fredericton, Dieppe, Riverview, Bathurst, Edmundston, Miramichi, Campbellton, and Oromocto.

As a full-service digital transformation company with a strong presence in New Brunswick, Let’s Nurture is well-positioned to serve as your Digital Boost Qualified Technology Provider. With over a decade of experience in delivering cutting-edge technology and marketing solutions, we help businesses like yours leverage the Digital Boost 3.0 program to its fullest potential.

Proven Digital Expertise

Our team has deep experience in AI/ML, cloud migration, business automation, web development, cybersecurity, and digital marketing. Whether your project focuses on streamlining operations or boosting your online visibility, Let’s Nurture has the technical capabilities and creative insight to execute.

Custom Solutions That Drive Growth

We don’t believe in one-size-fits-all. We take time to understand your business goals, industry, and digital maturity before crafting a solution tailored to your needs, ensuring your Digital Boost investment delivers real results.

End-to-End Project Support

From initial assessment to post-implementation optimization, we manage the full lifecycle of your project. We’ll help you navigate the application process, define a clear scope of work, and deliver on time and on budget – so you stay focused on running your business.

Transparent Communication & Reporting

We provide detailed project plans, timelines, and KPIs to track success every step of the way. Our transparent reporting ensures you’re always informed and confident in the results we deliver.

Experience with Government-Funded Projects

Let’s Nurture has a track record of working on funded programs across Canada. We understand the reporting requirements, documentation, and accountability needed to ensure smooth reimbursements and compliance with program guidelines.

How to Apply

Businesses can apply directly through TechImpact’s official website or by contacting the Digital Boost team at digitalboost@techimpact.it. Applications undergo a review process to verify eligibility and project suitability.

Qualified businesses will collaborate with Digital Boost Qualified Technology Providers to complete two project phases:

• Assessment – Understanding needs and developing a tailored tech plan

• Implementation – Deploying solutions and realizing measurable benefits

Funding is provided continuously until program funds are fully allocated. The total program budget currently stands at $2.79 million, supported by ACOA and the Government of New Brunswick.

FAQs: Digital Boost Program

What types of projects qualify for funding under Digital Boost 3.0?

The program supports a wide variety of technology-focused projects that help businesses modernize and stay competitive. Eligible projects typically include the implementation of Artificial Intelligence (AI) and Machine Learning (ML) solutions to improve decision-making and automate complex tasks. Cloud migration projects are also covered, enabling companies to move their operations to more scalable and secure cloud platforms. Automation initiatives aimed at streamlining workflows and reducing manual effort qualify as well. Cybersecurity enhancements to protect business data and systems from threats are strongly encouraged. Additionally, projects that leverage business analytics for data-driven insights and those focused on modernizing work processes – such as remote collaboration tools and digital marketing strategies – are eligible. Interested businesses are advised to consult with Digital Boost Qualified Technology Providers to identify the best-fit solutions for their specific needs.

How much funding can a business receive through the program?

Digital Boost provides significant financial assistance, covering up to 75% of eligible project costs, with a maximum funding cap of $50,000 per project. This generous support reduces the financial burden on businesses, allowing them to invest in vital technology upgrades without stretching their budgets. It is important for applicants to note that projects exceeding the approved budget will require the business to cover any additional expenses in full. This cost-sharing model ensures both accountability and commitment to project success.

Who enters into the contractual agreements for the projects?

Contracts are established directly between the business receiving the Digital Boost funding and the IT service provider delivering the technology solution. TechImpact does not contract directly with IT providers; rather, it reimburses businesses after project milestones are met according to the agreed terms. This setup fosters a close working relationship between the business and its technology partner, encouraging clear communication, tailored solutions, and mutual accountability throughout the project lifecycle.

What happens if the project costs exceed the approved budget?

Any project cost overruns beyond the approved budget are the sole responsibility of the business receiving funding. The Digital Boost program does not cover expenses above the original agreement, making it critical for businesses and their IT partners to carefully plan and manage budgets. Effective project management and transparent communication with providers are essential to avoid unexpected financial burdens.

How are IT service providers compensated under the program?

IT providers are paid 100% of the project cost by the business client according to the signed Statement of Work (SOW) and contract terms. Following project completion and approval of deliverables, TechImpact reimburses the client for 75% of the eligible costs. This ensures providers receive full payment promptly, while clients benefit from substantial financial support. Providers must maintain professionalism and deliver quality results to support successful reimbursements and ongoing partnerships.

Take Your Business to the Next Level Today with Lets Nurture

New Brunswick businesses now have an exceptional opportunity to embrace digital transformation with the support of Digital Boost 3.0. This government-backed program empowers companies to modernize operations, increase efficiency, expand market reach, and strengthen resilience against future challenges.

Don’t let this chance pass you by. Whether you’re looking to adopt AI technologies, migrate to the cloud, enhance cybersecurity, or automate key processes, Digital Boost offers the funding and expertise you need to succeed.

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