While we spend a lot time on website design, we often forget about how people interact with companies and get information.
It’s important to consider the many devices and channels that users have access to.
You can start by simply searching for your company on Google and seeing what results show up in the first 20 results. These indexed properties can also be considered additional “home pages” to people who have already experienced your product, company, or message.
Social media isn’t going away. We all know it’s not the best way to market your business. It is still an effective way to connect with customers, especially for B2C (Business-to-Consumer) customers.
It is important to ensure that your company’s experience is consistent across all touch points or “home pages”. This can dramatically improve your company’s curb appeal .
Bottom line: Brands now have multiple home pages. It is likely that you have a website homepage, a mobile page, a tablet page, a Facebook page, and, depending on your business, possibly another social channel homepage like YouTube, Yelp. Pinterest. LinkedIn.
Five years ago, WSJ reported on how Coca Cola and Starbucks, two of the largest consumer facing companies in the world, were receiving 10x, 80X, and respectively, the same traffic to their Facebook pages. This is a staggering statistic! These huge companies would be missing out on a major opportunity if they didn’t focus on social media.
However, there are caveats to this stat. While social media channels are expected to increase and plateau, they are not disappearing. This is also an older reference, and was made back when social media was a rage. This data could also be skewed since Starbucks and Coca-Cola have campaign-heavy sites and regional sites. Their websites are just one of many advertising and marketing channels.
However, it is important to remember that every company’s Facebook homepage presence can still be just as important as their website homepage. It is therefore important to ensure brand consistency across all access points.
Consistency is the key to presenting your brand positively and driving customer experience (CX)
This might seem overwhelming. How do you plan for all those pages? There are a few key strategies that make it easy and make each home page a crucial piece of the UX/CX puzzle.
We have already stated that brands now have multiple home pages. No matter what approach you choose, it is important to ensure that your users experience is consistent.