UI/UX Tip 15: Ensure Brand Consistency Across Your “Home Pages”

27 Apr. 22
175 VIEWS

While we spend a lot time on website design, we often forget about how people interact with companies and get information.

It’s important to consider the many devices and channels that users have access to.

You can start by simply searching for your company on Google and seeing what results show up in the first 20 results. These indexed properties can also be considered additional “home pages” to people who have already experienced your product, company, or message.

Social media isn’t going away. We all know it’s not the best way to market your business. It is still an effective way to connect with customers, especially for B2C (Business-to-Consumer) customers.

It is important to ensure that your company’s experience is consistent across all touch points or “home pages”. This can dramatically improve your company’s curb appeal .

Bottom line: Brands now have multiple home pages. It is likely that you have a website homepage, a mobile page, a tablet page, a Facebook page, and, depending on your business, possibly another social channel homepage like YouTube, Yelp. Pinterest. LinkedIn.

 

Your other home pages matter

 

Five years ago, WSJ reported on how Coca Cola and Starbucks, two of the largest consumer facing companies in the world, were receiving 10x, 80X, and respectively, the same traffic to their Facebook pages. This is a staggering statistic! These huge companies would be missing out on a major opportunity if they didn’t focus on social media.

However, there are caveats to this stat. While social media channels are expected to increase and plateau, they are not disappearing. This is also an older reference, and was made back when social media was a rage. This data could also be skewed since Starbucks and Coca-Cola have campaign-heavy sites and regional sites. Their websites are just one of many advertising and marketing channels.

However, it is important to remember that every company’s Facebook homepage presence can still be just as important as their website homepage. It is therefore important to ensure brand consistency across all access points.

Consistency is the key to presenting your brand positively and driving customer experience (CX)

Conclusion

 

This might seem overwhelming. How do you plan for all those pages? There are a few key strategies that make it easy and make each home page a crucial piece of the UX/CX puzzle.

  • Take a look at how people perceive your brand, and then measure it. Decide on what is important and what you should focus on.
  • Incorporate your social media “home pages” from other sources – link to your website or LinkedIn page, for example – so your channels can be connected.
  • Keep your branding consistent in messaging and imagery. This may require you to invest in a more deliberate social strategy and spend more time updating your social media channels.
  • You should ensure that your mobile site is compatible with your main website, even if it’s not responsive. Even though mobile traffic is 30% of your overall traffic, it can be difficult to update a mobile website.
  • Strategize the flow of content to ensure consistency in your brand story and experience.

We have already stated that brands now have multiple home pages. No matter what approach you choose, it is important to ensure that your users experience is consistent.

 

We use cookies to give you tailored experiences on our website. Talk to us for COVID19 Support
Okay