Marketing through email is nothing new. Plenty of businesses take advantage of the built-in benefits of email every day. But as your email marketing campaigns grow in size and scope, they can become a bit difficult for you and your staff to handle manually. When it gets to this point, one of the best things any business can do is adopt the use of an email service provider. These platforms help with the aggregation, storing, and use, and sending of mass emails; and are incredibly useful for any business looking to step up the scale of their marketing campaigns. However, it can be difficult for smaller businesses to decide on what software to use, and even where to begin looking. The purpose of this article is to make that choice easier for businesses, while also providing them with the information they need to make an informed decision about the ESP they end up using for their business. Without any more delay, let’s get into the best software available for your ESP needs!
First, on our list, Constant Contact is one of the fastest-growing and most well-known email marketing services in use by businesses. It’s easy to use for beginners and makes email marketing services simple. Not only can you easily manage your email lists, contacts, templates, calendar, marketing, and more, you also get access to unlimited emails, easy results tracking, built-in tools for social media sharing, Facebook ad integration, and built-in eCommerce functionality. In addition to this, Constant Contact also offers premium services such as email automation, surveys and polls, coupon creation and distribution, the ability to enable online donations, and many other premium features. Additionally, they make customer service and support easy with live chat, phone service, and email support, and a vast knowledge base to help you troubleshoot any questions you might have.
Another great platform is Sendinblue, an SMS and email marketing software designed for businesses across the globe. The platform is incredibly easy to use, with a drag and drop email editor designed to help create engaging emails with a great look. It also includes beginner-friendly tools for automation, the ability to create workflows for follow-up emails, and the ability to segment your users through analytic and demographic data. In addition to this, Sendinblue offers completely free marketing plans which let you send upwards of 300 emails per day. However, when using the free plan, your emails will have the Sendinblue watermark. Paid services for Sendinblue are priced at $25 per month. This gives you access to their SMS and texting features not included with the free-to-use plan.
For the businesses that deal primarily in eCommerce, blogging, and digital marketing; Drip is the platform for you. Their tools aim to make everything from marketing automation, sales funnels, personalization, and other aspects of your email marketing campaign simple and easy. Their software also integrates website builders such as WordPress and WooCommerce, which means you can easily add in sign-up forms to your site which helps to capture more leads. In addition to this, they offer automation tools, better segmenting for your customer emails, the ability to split test features, and visualize your automation workflow. Drip also allows you to send out bulk emails and to use their eCommerce revenue feature to track the spending and income generated by each email marketing campaign your business embarks on. Drip is a bit more costly than other email service providers, but it makes up for its bulkier price by coming packed with useful features and is backed by great customer support, free guides, and easy-to-use software.
Known more for its abilities as a great CRM software, HubSpot is also a great tool for email marketing. Not only is their email marketing service free to start, but it also comes packed with a variety of great automation features. It has a drag and drops email builder, a wide selection of templates, and the ability to personalize your emails based on your customer’s device type, country, membership type, or other unique information for their account. HubSpot also comes loaded with enterprise-level marketing features such as send-time optimization, high email delivery rates, A/B testing, detailed performance analytics for your marketing campaigns, marketing automation, slow drip marketing campaigns, and other great marketing features. HubSpot is available as both a free and premium service. It’s free service allows you to send over 2,000 emails and hold an unlimited number of subscribers. You can also create custom forms, landing pages, and track your online ads. Paid plans with more advanced features for HubSpot typically begin at $45 per month.
Aweber is both the most popular email marketing service and one of the oldest in the world. Getting started in their program is simple, and they host a variety of integration features for sites such as WordPress. In addition to this, you can also access HTML email templates, manage and organize your emails with lists, set up autoresponders, and track email campaigns with detailed analytics. Their free plan covers up to 500 subscribers at once, and once you go over that amount; you’re charged the low cost of $19 a month to access Awber’s more premium features.