One of the most common complaints amongst owners of small businesses in Canada and the USA is that they are spending too much time on low ROI activities that keep them bound behind their computer screen and away from their core business needs. Namely, getting stuck on social media and answering emails all day long. The best way to get away from this is to set up automation for your digital marketing efforts so that you can get back to spending time on building your business.
For small businesses that do not have large teams or capital to spend on manpower, it can be difficult to pump out creative briefs, alluring content, and witty engagement when you’re spending all day responding to Tweets and DM’s on Instagram. These types of repetitive tasks can completely evaporate your creative energy and flow, because well…you’re stuck in the loop of mundane and boring tasks. The answer to this? Use automation software to do the work where marketing tasks are concerned, so that you can get back to running your business. After all, you don’t get paid to be on social media.
The majority of marketing automation platforms allow you to automate the marketing tasks that take up a lot of time. This includes emailing subscriber lists, generating leads, and creating content for social media profiles and blog columns.
The easiest way to create an automation system that works for small businesses is to focus on the design of how it works. All of the processes that go into making the automation work, such as the content creation, the tag system, and the auto-response systems, must be well documented. Here is what to document.
Why? This allows anyone on the team to step in and take over the process for you if you need to step away.
Before jumping into the world of marketing and automation, you want to do thorough research on the right tools for the job. After all, having the right tools will make the job easier and it will help you implement the automation faster. So, what do you look for in the tools you find?
People Engagement! Look for a scheduler that allows you to engage with your audience right through the software. This saves you from having to log into every single social media account in order to interact and respond to your audience. Ideally, you want a scheduler that lets you respond to direct messages, comments, and notifications.
By automating your digital marketing efforts, you can ensure that your small business will not fall off in its online presence or lose ground to your competition. Automation allows you to schedule time-consuming tasks while giving you the ability to step away from the computer.