In the age of five-second social media ads and quick content, many businesses forget the power of utilizing email for their marketing campaigns and as part of their digital marketing strategy. Email is a great way to reach large sections of your customers at any given time, and you can use it to communicate everything from new products and services to discounts, special events, and sales in your store. When sending your emails, you also need to follow some specific formats in order to have your message make the most impact. Let’s not waste any more time and get to the tips that will make you better at email marketing.
Regardless of why you contact your customers, you should always try to take the chance to personalize the email if the opportunity presents itself. Making sure your email is relevant, sending your email in a timely manner, and doing your best to anticipate your customer’s needs are all great ways to personalize your emails. It helps foster a sense of loyalty between your customers and your brand and makes them more willing to do business with your company.
While an email marketing campaign is primarily to grow your business’s revenue and expand your customer base; you need to make sure you’re not strictly spamming your customers with promotional emails and discounts they’re not using. The importance of your email campaigns should be focused on regular mail which focuses to foster a sense of community not only around your business but between you and your customers. These relationships are incredibly valuable to the growth of your business in the long term.
Automation is a powerful tool in the job world right now, and for good reason. The ability to get rid of tedious, manual tasks is preferable to reliable, automatic work being done. In addition to this, automation makes your email marketing campaign easier to scale up if your market increases significantly, it improves your overall marketing efficiency, and helps free up time in order for you to make other business decisions to help your company grow.
Demographics simply refers to the set factors of a customer’s life (age, race, sex, religion, etc). They’re an easy way to help your business market to specific niche audiences based on their marketing interests. You can also create personalized content, services, or products for one of these niche markets in an effort to increase your overall revenue.
Let’s face it, we all get the occasional email we know we’re not going to check or open. This is the same case for your subscribers, and you might be that email. While this can be disheartening to learn, it’s also important housekeeping for your business to be performing. By pruning your subscriber list for non-active subscribers, you help find new customers to reach and interest with your email marketing; making your advertising campaign more effective for your business.
How many times do you get an email claiming to be a major company like Apple or PayPal? You can usually tell these emails aren’t legitimate by checking one of two things: their email address and their subject line. Having your email appear legitimate and using a professional, appropriate email subject is pivotal to any good email marketing campaign. Not only does it get people reading your message at a higher rate, but it helps to keep you out of spam folders and junk mail where you can easily be lost.
Remember earlier when we mentioned it’s important to do more than just promote to your customers? This is a two-fold task. One problem many businesses and email marketing campaigns run into is sending out emails at too high of a frequency. Daily or even bi-daily emails are not uncommon but they rarely work. These overly frequent communications to your customers might come off as desperate or annoying, and they won’t be as likely to do business with you and your team as a result. Try to keep your emails to every three days, or even a weekly round-up sort of newsletter. Your customers and their inboxes will be a lot happier if you do.