If you are planning on developing, launching, and scaling a mobile application, app analytics are going to be your go-to for understanding key milestones in your app’s growth and success. With mobile app analytics, not only can you gain insight into your users’ behaviour, but you can visualize and address obstacles as they occur in real-time, allowing you to accurately optimize your app. If you’re a new developer or someone looking into having a mobile app made, here is everything you need to know about mobile app analytics.
Let’s dive into the why behind mobile app analytics. These are essential to the development process for several reasons.
With these insights, you can create an action plan around improving your mobile app depending on what your goals are. For instance, you may choose to add in new features that your user base is asking for or improve on existing functions if you find that users are frustrated with a particular section of the app. Other than this, you may choose to remove certain features that aren’t used a lot. Finally, mobile app analytics will also give you in-depth information on key performance indicators (KPIs) which are needed for strategy adjustment.
While all of these things are good, in order to know what to do with your mobile app analytics, you need to know what your app goals are (the what). Your milestones are going to be different than another developer’s as every app is different and has different target audiences. For instance, a mobile game may focus on increasing revenue by increasing its user base and pushing in-app purchases (microtransactions). On the other hand, a retail mobile app may want to increase store traffic or bring about better brand awareness, while streaming apps will focus on getting their user base to subscribe to music plans.
So, now that you know the why behind mobile app analytics and the what, how do you go about tracking these metrics? With mobile app analytic tools! Some of the top ones include:
It is important to note here that all of these tools are going to give you different features, so be sure to do thorough research into what you need to track.
Mobile app analytic tools, like the ones mentioned above, will give you key information about how well your application is performing and how it is being used by your audience. In most cases, these tools are going to have features that are common to all of them. Let’s take a look at these features, first.
Most of the tools available on the market will allow you to download this information for easy viewing.
Once you have chosen a mobile app analytics tool and integrated it into your application, it will begin to capture events and user properties. An event is an important occurrence or trigger that you want to measure, which will be accompanied by a parameter which is the information that contextualizes the event. User property is an attribute that describes the user and their behaviour. You can segment out certain users via their properties.
You will need to set goals for your app – or basically, what you want to achieve with it. It could be anything from generating revenue, brand awareness, increasing downloads, or a combination of any of these. Until you know what your goals are, you won’t know what to look for in your metrics, so make sure to understand what your conversion and event points are. Once you know what your goals are, (increasing 30-day active users by X% in one quarter), you can track the progress by utilizing the data that your mobile app analytics tool captures. With it, you can tweak your strategy to hit your goal.
For example, if you are running marketing campaigns in order to boost app revenue, you will want to focus on conversion events that see users clicking on ads, purchasing in-app digital goods, or subscribing. If your campaign gets you installs but no revenue-boosting conversions, then the campaign would be considered unsuccessful.
It is always recommended to create a conversion event audience as these are your most valuable users. Gaining information about their demographics, channel acquisition, and interests will give you data for marketing campaigns.
If you are developing and launching a mobile app, analytics is going to be your best friend. They are going to tell you what works, what doesn’t, and how your app is being used. This, in turn, will help you streamline it for success. To know more about Mobile App analytics, please contact our SEO experts.