Is your organization in search of a fundraising experience that stands out from the crowd?
Perhaps you’ve considered the traditional avenues of Fun Runs, Golf Tournaments, Car Washes, Bake Sales, Galas, Silent Auctions, and Fashion Shows – but let’s be honest, they’ve all been done before.
It’s time to try something new – an Augmented Reality (AR) Scavenger Hunt.
So, how does it work?
An AR Scavenger hunt is designed to be interactive! It’s an excellent opportunity to educate your audience about your cause and the positive outcomes of their contributions. At each location on the map tell a story about your cause, incorporate educational content and test your audience’s knowledge with a short quiz. Say goodbye to long-winded speeches and presentations, your audience is going to learn while they hunt!
Choose safe locations across your local park, city or even province/state. You will need to provide the exact locations, give the item a title, add a description, quiz question and add the 3D Model to be shown in Augmented Reality.
This is a unique opportunity to educate your audience. Incorporate educational content into the descriptions and information. Augmented Reality is immersive and memorable, choose 3d models which will leave an impact.
For example, are you doing a fundraiser for a local environmental conservation effort? Why not show some local endangered species?
Finished Planning? You’re all set to get started with your fundraiser, but wait don’t forget digital marketing!
Spread the word about your upcoming event. Craft a well-thought-out social media strategy to attract participants and increase the visibility and impact of your event in the community. Pique the interest of your target audience and encourage them to join in the fun-filled adventure for a meaningful cause.
Don’t forget to advertise your sponsorship opportunities. Highlight the benefits of becoming a sponsor. Showcase the unique proposition that sponsors can have their logos prominently displayed on the AR scavenger hunt app by sponsoring individual locations on the map.
Let’s Nurture’s AR scavenger hunt mobile application has built in gamification features such as find to reveal, challenge a friend and a timer to keep things competitive. But want to really incentivise a community to get onboard? Make it a competition, give a grand prize to the person who finishes the scavenger hunt with the fastest time.