The Publishing Pad Inc. × Let’s Nurture

From Manual Chaos to Automated Growth

Let’s Nurture helped The Publishing Pad Inc. streamline lead management with AI workflow automation. By connecting its website, chatbot, booking system, CRM, and email inboxes, we built a connected workflow that captures every inquiry, automates follow-ups, and reduces manual email work by 60%

About the Client

The Publishing Pad Inc. is a book publishing and creative services company based in Saint John, New Brunswick. It provides publishing, editorial coaching, branding, design, and consulting services for authors, entrepreneurs, speakers, and professionals. As inquiries grew, managing leads, emails, bookings, and follow-ups manually became time-consuming and difficult to track. The company needed a connected system that could manage these tasks automatically.

Workflow optimization comparison: manual process versus automated growth strategy.

AI Workflow Automation for Better Lead Management

Let’s Nurture connected The Publishing Pad’s key business tools into one automated workflow, helping the team capture leads, manage contacts, respond to inquiries, and follow up without relying on manual processes.

The Challenge

The Publishing Pad was managing several important tasks manually, including lead tracking, email management, contact forms, and bookings.

The main challenges were:

No centralized CRM for lead management
10+ weekly inquiries handled manually
50–100 emails across two inboxes every week
417 contacts without automated follow-up
Disconnected business tools
No clear lead or sales pipeline tracking
Manual booking and contact form management

Our Approach

CRM Integration

We created a centralized CRM to manage contacts, leads, deals, pipeline stages, and customer information in one place.

Automated Lead Capture

Website forms, chatbot inquiries, and booking requests were connected directly to the CRM, allowing new leads to be captured automatically.

Email Automation

Automated welcome and re-engagement email sequences were created to keep new and existing contacts engaged.

Inbox Automation

Both email inboxes were organized with automated filters, classifications, templates, and responses to reduce repetitive email work.

Chatbot Integration

A chatbot with 12 FAQs was added to answer common questions, collect contact details, and pass conversations to the team when needed.

How the Workflow Works

Lead Arrives – A lead comes through the website, chatbot, booking form, or email.
Contact Captured – Lead details are automatically stored in the CRM.
Deal Created – A new inquiry is added to the appropriate sales pipeline.
Auto-Reply Sent – The lead receives an automated response within 2 minutes.
Email Sequence Starts – Follow-up emails are triggered automatically.
Founder Notified – Priority inquiries are sent to the founder for direct attention.
Emails Sorted – Incoming messages are automatically classified and organized.

What We Built

CRM & Pipeline

A 5-stage sales pipeline, 417 imported contacts, custom fields, and reporting dashboard.

Lead Capture

Website forms and booking links connected to the CRM with automatic deal creation and lead-source tracking.

Chatbot

12 FAQs, email capture, lead collection, and live-chat handoff.

Email Automation

A 3-email welcome sequence and 2-email re-engagement sequence.

Inbox Automation

Automated Gmail filters, email classification, templates, and auto-responses.

The Result

The new workflow reduced repetitive work and gave The Publishing Pad a more reliable way to manage leads and customer communications.

100% Inquiry Capture

Website and chatbot inquiries are automatically captured and added to the CRM.

60% Less Manual Email Work

Automated inbox management and responses significantly reduced repetitive email tasks.

17 Active Deals

17 active deals were created within the first month of implementing the new workflow.

Under 2-Minute Responses

Automated responses help new leads receive an initial reply within 2 minutes.

417 Contacts Automated

417 contacts were added to automated email sequences for consistent follow-up.

2 Weeks to Manage Independently

The team was able to independently manage the new system within two weeks.

More importantly, The Publishing Pad now has a connected workflow that helps the founder spend less time on repetitive administrative tasks and more time serving clients and growing the business.

Technology & Integrations

CRM Integration
Lead Management
Sales Pipeline Automation
Website Form Integration
Chatbot Integration
Booking System Integration
Email Automation
Gmail Automation
Automated Follow-Ups
Lead Source Tracking
Email Classification
Auto-Response Workflows
Contact Management
Reporting Dashboard

“Having these two inboxes automated will save me so much time to focus on other key tasks.”

— Chisom Ezeh, Founder & CEO, The Publishing Pad Inc.

Looking for a Similar Solution?

Whether you need to automate lead management, connect business tools, organize customer data, or streamline repetitive tasks, We can help build practical AI-powered workflows for your business.

Our AI Workflow Automation Services can help automate lead capture, CRM processes, email communication, customer support, follow-ups, reporting, and other repetitive business operations.

Nurture your business with smarter workflows.