Do you know how important Social Media is for Salon Businesses? Given the fact that 3.2 billion social media users are active on various platforms, Salon businesses too, can leverage the social media platform to increase outreach, promote services and gain multiple benefits.
Have a look at the reasons below which depicts why Salons must opt for Social Media Marketing!
- Your salon should be showcasing work through pictures with the fact that the pictures are engaged with more than text-only posts, in fact 120% more.
- 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users. This helps in understanding the presence of your niche target audience for promotional purposes.
- 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Leverage its power and increase ratings/ reviews with effective customer engagement.
- 49% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision. Social media is a great way to get in touch with Influencers.
Social Media is one of the greatest gifts for startups and small business entrepreneurs. Social Media Marketing (SMM) experts at Let’s Nurture have produced an amazing Social Media Calendar, specifically for Salon businesses. If you own one, Feel Free to Download our exclusive Social Media Calendar Copy.