Bollywood and movies are at the core of the entertainment industry in India. In fact, putting Bollywood under the banner of the ‘entertainment industry’ would actually imbalance the very definition of an industry. Bollywood is no less than a phenomenon. With every Friday, a new film hitting the theatres, there remains only one question – how do we get to see it all where the seats are available along with the other details like show timings and prices for booking?
There were times when ques of people standing for hours and hours to get their movie tickets was common on the weekends. Or, they would resort to other frugal means of getting it. Now, the times have changed with a revolutionary on demand ticket booking app since past couple of years.
Bookmyshow, the most prominent on demand ticking app platform, has practically transformed the entire ticket booking experience. Be it movies, events, art shows, theatre or performing arts, Bookmyshow has come to the centre of this entire entertainment industry, almost channelizing great growth for the established cinema houses like PVR Cinemas. Be it a posh multiplex in Mumbai or a small secluded single screen theatre somewhere in south, Bookmyshow has its presence all over the place.
An on demand ticketing application like Bookmyshow has a big market and almost has had a monopoly in on demand ticket booking industry. The following numbers speak a lot about its prowess:
Bookmyshow was officially launched in 2017. In 2012, it got its first round of funding. Bookmyshow started as the first player in India offering online ticket booking for movies. It started with movies and later expanded into more experiential ventures such as music concerts, IPL matches, stand-up comedy shows, theatre events and what not. In its 11 years of journey, Bookmyshow has been able to establish itself as the key player in the online ticket booking market for entertainment avenues
The biggest strength Bookmyshow has been able to build upon, is its exclusive partnerships with PVR Cinemas and other screening houses. This has enabled Bookmyshow to gather a lot of inventory available for online booking.
Commissions on ticket booking. You can charge a commission on the ticket booking from the consumers. This is a different model than the international practice because here the cinema theatres have a greater power to negotiate.
Advertising. Despite getting heavy traffic on on demand ticket booking platform, mind well, not all of this traffic will result into booked tickets. Hence you will find the need to place in an advertising model to generate revenues.
Event Management Revenues. Many times, ticket booking marketplace also provides event management services to events of certain scale by partnering with them on a fixed or per ticket sale basis.
Exclusive Merchandise Distribution. Some players also partner with brands to help them sell exclusive merchandise on the marketplace. For instance, if it is a music fest you can help the event manager sell exclusive t-shirts, masks, wigs and everything else a fan would like to carry. The revenue comes in the form of commission per sale.
Major costs include: The costs in this business are pretty linear. Primarily the costs are incurred in having the right technology in place, followed by user acquisition costs and then adding the costs of getting exclusive deals from bigger sports and entertainment brands.
There are currently only to players with pan India presence in this market – one being Bookmyshow and the other one being Paytm. While Paytm has gone for a horizontal integration, Bookmyshow still has a strong foothold. Despite of their presence, there are many events in local spaces which are not covered by any of the marketplaces. These events are mostly listed on Facebook Pages and WhatsApp groups. Hence, there is still a huge scope of developing an on demand ticket booking marketplace which caters to the local needs of experiential entertainment in India.
There are even more entertainment avenues like art exhibitions, English plays, music performances, circus and other events, which can be placed on your marketplace with the right partnerships. All you would now need, is reliable technology partners in the form of best on demand booking marketplace app development company – that is exactly where we come into picture.
We have significant experience in developing custom apps for entrepreneurs as well as businesses. With our team of expert app developers, UI/UX designers, business analysts and product managers, we can help you thoroughly develop your app idea.
The cost for developing a ticket booking marketplace like Bookmyshow will come in the range of CAD 30000 to CAD 40000. Let’s have a look at the detail cost break up for the app.
|App Users||Registered Users||Admin Panel|
|Basic Features||Splash Screen||Login|
|Registration/ Login/ Signup||Dashboard|
|Phone Validation/ Forgot Password||Manage Users|
|Search Locatiion/ Movies/ Advanced Search||Manage current and upcoming Events|
|Book movie tickets/ Seat Selection with Layouts||Settiings|
|Check Out/ with Ticket Summary||Manage Wallet/ Withdrawals|
|Payment Option/ Pay Later/ Ticket PDF||Manage Orders|
|Booking History||Manage vendors|
|View/ Apply Coupons|
|Upcoming events/ Push Notifications|
|Feature-Cost of On demand ticket booking app||CAD 30000 to CAD 40000 for both iOS+Android|
|Add-on Features||Loyalty and rewards||ManageTransactions|
|Mobile wallet integration||Dashboard Analytics|
|Support Chat||Customer Analytics|
Having a live chat can immensely help you connect to your audiences. You can have an integrated solution to your ticket booking app that connects them directly with the sales representatives or you can have an algorithm take care of the common queries or have a hybrid model.
The data is generated by the user accounts and the general browsing through the app. These dashboards help you get better understanding of the data using custom metrics and analytics reports.
We have extensive experience in developing blockchain ecosystems for secure payments and transactions. Having blockchain technology integrated with your on demand ticket booking app platform will cater to secure and transparent transactions.
Being a leading on demand application development company in India, USA, Canada, Singapore and Australia, Let’s Nurture has in-house experts who can help your build a robust and scalable ticket booking app like Bookmyshow with unique features. Resources needed for on demand ticketing app like Bookmyshow are:
Experts with rigorous experience in developing IOS/Android apps
Expertise in developing Classifieds apps
Consultation on strategic features, their development and an effective testing strategy
Great value on costs for classifieds app development
Development within the confines of Apple and Google Play Store Guidelines
Free Deployment and Guaranteed Approval
From a distance, the ticket booking app market may already seem crowded with Bookmyshow, Paytm and a lot of scope for other players to go for a horizontal integration. That said, the event organizing, management and selling industry in India is still quite unorganized. Yet, the demand for local content and events has been steadily growing. What was earlier a trend only visible in smaller towns, has now started strongly affecting the tastes of metro cities - people are looking for more experiential entertainment. People have understood that experiences are worth their investments, a good art exhibition will beat an average big budget Bollywood movie any day.
Primary ROI: Membership Fees & Per transaction % share
Secondary options for ROI:
Featured vendor: Payment for displaying at top of search results
Charge Vendor for displaying AR Content on platform
Gamification- Discounts at specific businesses with High ticket value to boost platform %
Google Adword registration- Per Ad display & Per ad click revenue
Affiliate integration: Rakuten linkshare- Per product purchase commission
Strategis partnership: Will be similar to featured vendor above
Have an !dea to develop bike sharing app platform like Bookmyshow?