Mobile App Development for Advertising Merchant

Mobile App Development for Advertising Merchant Platform and Clutch Review

17 Apr. 18

Project Overview

Mobile app for Advertising Merchant is the platform where merchants can post advertisements, and users complete transactions from those placements by navigating to the retailer’s store. The platform is similar to digital marketing platform app – Groupon.


Client had already completed the idea significantly prior to our engagement. They were not happy with their previous developer as he backed out midway for not handling the scope. Since then, they approached Let’s Nurture.



The platform is a hybrid site, rather than just e-commerce. The client had already provided a detailed documentation from his previous vendor before a year. Our team of mobile app developers at Let’s Nurture are well versed with the requirements and offered useful suggestions that are being incorporated. Moreover, we also assist Client on how the project should work, and executed on our specifications.
A special feature enables merchants to allocate specific store timings when they set up their business. Some stores operate within two or three discrete time slots each day, which was a challenging piece of development. Our team of mobile app developers came up with the idea of keeping all the slots inactive by default, to give merchants more control over their hours on a weekly basis.
We’ve already started our backend process, and pre launch marketing is being carried out over the radio, among other avenues by client. Client has already started signing up merchants. The iOS version of the mobile app is ready, but the Android version is not complete. We’re still making small development changes, and plan to launch it in about a month.

How did they approach Let’s Nurture?

Client found us through the search engine itself. Since he lost hope in freelancers, he did more of intensive research to assess which vendors were available and reliable.
“During our initial discussion, Let’s Nurture gave us the confidence that they were the right team to complete our project.”

Engagement Status

We started our engagement in the middle of 2016, and are continuing to work on this project.

Feedback from Client in form of Ratings

We got 4.5 star review from the client on Clutch that was categorized by quality, schedule, cost and willing to prefer. During an interview by Clutch, client

What evidence can you share that demonstrates the impact of the engagement?

Since the mobile app hasn’t launched, we don’t have any users yet. People have expressed excitement about the project, however. The scope exceeds simple tech marketing. It integrates different technologies like geo-location, beacon technology, augmented reality. Let’s Nurture has done a wonderful job of integrating everything together into one platform. It makes meaningful sense from a user standpoint, and everyone has said that it’s a great tool being built.

How did Let’s Nurture perform from a project management standpoint?

I’d definitely give them a high rating, 9 out of 10 if not a perfect score. Their expansive knowledge base enables them to be very helpful. We typically communicate using Skype to manage this project. I never have to double check basic things, because they rectify problems preemptively.
There have only been one or two times during the whole year and a half period when I’ve been disappointed about timing. Delays usually only occurred when I asked them to make changes halfway through. Otherwise, they’re quite efficient at completing work. Once I give them feedback, it’s completed quickly. They make sure that once they say it’s complete, it has no software bugs and is really finished.

What did you find most impressive about them?

They are extremely knowledgeable and skilled at development. I wanted to add in augmented reality six months ago, and they were already aware of how to use that technology. They just had to check a few SDKs to assess which elements to provide and how to integrate them into our platform. Augmented reality is a fairly new technology, so I didn’t expect all the developers to be equipped with that knowledge. That was a pleasant surprise.

Are there any areas they could improve?

They have already improved their communication and delivery. There were a couple instances where they implemented things differently than how I wanted them. It can be difficult to explain detailed things via Skype, so things like that tend to happen. We try to avoid that by having more detailed discussions about the exact requirements so they can get it right the first time.

Do you have any advice for potential customers?

If you have the whole project scope laid out in detail from that start, that will help you a lot. We did a lot of ground work in terms of what exactly we needed, which helped them develop a clear understanding. Essentially, have your project details in place.
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Custom Mobile app development with Let’s Nurture

Let’s Nurture is a mobile application development company, which has spread its wings to explore mobile app markets for different industry verticals. The team of Mobile Application Development working at Let’s Nurture believes in indulging themselves into the most challenging projects so that they can provide you with the best solutions for your business needs.
As a part of our future expansion plans, we are planning to offer services for the most innovative, challenging and growing projects. If you are looking for any such solutions like mobile application development for your company, feel free to contact us.

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