In today’s mobile-dominated world, creating and launching a mobile application that does not get abandoned is daunting. With the sheer influx of apps on the market, gaining your target market’s attention and keeping them engaged with your application requires you to understand them, provide them value, and produce a well-executed mobile marketing strategy. When done right, a mobile app is going to expand your online business, bring in new customers, and always keep your audience engaged. How is this done? Through push notifications. These notifications boost mobile user engagement and create a significant user-experience that traditional desktop cannot rival. Let’s explore eight reasons why push notifications are critical to mobile app development strategies.
whether you are building an educational app for your business, a travel app, or even a job portal app, informative notifications are critical to app success. These types of push notifications can do a wide variety of things, from reminding individuals that someone has sent them a message, to providing reminders to leave the house on time for that important meeting, to telling individuals to update his or her app for the latest features.
geolocation notifications are important for mobile applications that rely on physical location data. For instance, geolocation notifications can help individuals find nearby stores, find landmarks, or describe important information about the area an individual is in.
catch-up notifications are used for re-engagement purposes. They can motivate individuals to perform certain tasks, congratulate individuals when a task is complete, or remind individuals when they’ve reached a milestone or achievement. When an individual receives a push notification that says, “Great job today! You’ve reached your [insert goal]!” it deepens the experience the individual has to your app. Common applications that use these include eCommerce, fitness, and music apps.
promotional push notifications offer exclusive access to promotional messages like offers, giveaways, and sales. They urge the mobile user to take action on these notifications and when successful, bring in sales to businesses in travel, fitness, games, food, and online shopping.
recurrent notifications are perfect for businesses that do weekly and monthly “drops” or “featured products” as they can be sent to users on a specific date at a specific time. These often only pop up once and are appropriate for businesses that require timely notifications.
notifications that ask for feedback allow you to gather reviews to improve your application and thereby increase the number of installs you have. You could also get feedback on activities within your app like how easy it is to make a purchase, check out, or view products. Keep in mind that the majority of individuals will check the ratings section before downloading an app.
order push notifications add a ton of value to business applications that have products or services to purchase. Your app can send out order status updates, digital receipts, tracking information, and order confirmations which are perfect for eCommerce, food, and banking applications.
trivia notifications are often used by news outlets, to send out unique, funny, and non-intrusive notifications that make people want to click.
If you are in the midst of developing a mobile application, implementing push notifications is incredibly important as the majority of mobile users find them useful and about forty percent of mobile users will interact with any kind of push notification within an hour of receiving it.