Bollywood and movies are at the core of the entertainment industry in India. In fact, putting Bollywood under the banner of the ‘entertainment industry’ would actually imbalance the very definition of an industry. Bollywood is no less than a phenomenon. With every Friday, a new film hitting the theatres, there remains only one question – how do we get to see it all where the seats are available along with the other details like show timings and prices for booking?
There were times when ques of people standing for hours and hours to get their movie tickets was common on the weekends. Or, they would resort to other frugal means of getting it. Now, the times have changed with a revolutionary on demand ticket booking app since past couple of years.
Bookmyshow, the most prominent on demand ticking app platform, has practically transformed the entire ticket booking experience. Be it movies, events, art shows, theatre or performing arts, Bookmyshow has come to the centre of this entire entertainment industry, almost channelizing great growth for the established cinema houses like PVR Cinemas. Be it a posh multiplex in Mumbai or a small secluded single screen theatre somewhere in south, Bookmyshow has its presence all over the place.
An on demand ticketing application like Bookmyshow has a big market and almost has had a monopoly in on demand ticket booking industry. The following numbers speak a lot about its prowess:
Commissions on ticket booking. You can charge a commission on the ticket booking from the consumers. This is a different model than the international practice because here the cinema theatres have a greater power to negotiate.
Advertising. Despite getting heavy traffic on on demand ticket booking platform, mind well, not all of this traffic will result into booked tickets. Hence you will find the need to place in an advertising model to generate revenues.
Event Management Revenues. Many times, ticket booking marketplace also provides event management services to events of certain scale by partnering with them on a fixed or per ticket sale basis.
Exclusive Merchandise Distribution. Some players also partner with brands to help them sell exclusive merchandise on the marketplace. For instance, if it is a music fest you can help the event manager sell exclusive t-shirts, masks, wigs and everything else a fan would like to carry. The revenue comes in the form of commission per sale.
Major costs include: The costs in this business are pretty linear. Primarily the costs are incurred in having the right technology in place, followed by user acquisition costs and then adding the costs of getting exclusive deals from bigger sports and entertainment brands.
| App Users | Registered Users | Admin Panel |
|---|---|---|
| Basic Features | Splash Screen | Login |
| Registration/ Login/ Signup | Dashboard | |
| Phone Validation/ Forgot Password | Manage Users | |
| Search Locatiion/ Movies/ Advanced Search | Manage current and upcoming Events | |
| Book movie tickets/ Seat Selection with Layouts | Settiings | |
| Check Out/ with Ticket Summary | Manage Wallet/ Withdrawals | |
| Payment Option/ Pay Later/ Ticket PDF | Manage Orders | |
| Booking History | Manage vendors | |
| View/ Apply Coupons | ||
| Upcoming events/ Push Notifications | ||
| Feature-Cost of On demand ticket booking app | CAD 30000 to CAD 40000 for both iOS+Android | |
| App Users | Admin | |
|---|---|---|
| Add-on Features | Loyalty and rewards | ManageTransactions |
| Blogs | Manage Offers | |
| Mobile wallet integration | Dashboard Analytics | |
| Support Chat | Customer Analytics |
Being a leading on demand application development company in India, USA, Canada, Singapore and Australia, Let’s Nurture has in-house experts who can help your build a robust and scalable ticket booking app like Bookmyshow with unique features. Resources needed for on demand ticketing app like Bookmyshow are:
From a distance, the ticket booking app market may already seem crowded with Bookmyshow, Paytm and a lot of scope for other players to go for a horizontal integration. That said, the event organizing, management and selling industry in India is still quite unorganized. Yet, the demand for local content and events has been steadily growing. What was earlier a trend only visible in smaller towns, has now started strongly affecting the tastes of metro cities - people are looking for more experiential entertainment. People have understood that experiences are worth their investments, a good art exhibition will beat an average big budget Bollywood movie any day.
Primary ROI: Membership Fees & Per transaction % share
Secondary options for ROI:
Featured vendor: Payment for displaying at top of search results
Charge Vendor for displaying AR Content on platform
Gamification- Discounts at specific businesses with High ticket value to boost platform %
Google Adword registration- Per Ad display & Per ad click revenue
Affiliate integration: Rakuten linkshare- Per product purchase commission
Strategis partnership: Will be similar to featured vendor above
Have an !dea to develop bike sharing app platform like Bookmyshow?
Back to Main Site